The article "Neoliberalism and the Construction of the Creative Subject," written by researchers Leonardo Ultramari, Luciano Nazario, Benjamin Pacce, and Eduardo Martins, has been accepted for publication in the journal "Psicologia & Sociedade" (Qualis CAPES A2). In this text, we aim to demonstrate the discursive mechanisms through which contemporary society produces the category of the "creative subject." To achieve this, we interrogate, through an interdisciplinary approach, the relations between neoliberalism and the subject. Our main contribution compared to other studies on the subject lies in understanding the creative subject as a discursive category, which has strong potential to transform the ways of understanding creativity in its relationships with culture and forms of social bond.